Limited Time for Motivation 

A limited time offer can often move the skeptic and procrastinator from prospect to customer. Because putting a drop dead date on an offer frequently will move that hesitant person to action. If there is only a short time to take advantage of a special opportunity - often you will enjoy more response. People will do something vs. doing nothing. Rather than wait until they feel good, are more comfortable ... whatever "excuse" they were thinking ... they move. In essence, a limited time offer will entice your prospect into action for fear of loosing this unique opportunity. You have to give them a reason to buy your product, and a time constraint could just be the little extra motivator you might need to get your prospects over that decision-making hump

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