Start An Email Campaign  
First, you have to have an offer that will pull your audience in, and differentiate your email from the rest. 

Getting People To Read Your Email Newsletters  
Send your newsletters midweek and midday. There are times when newsletters always get deleted in bulk. Don't send your newsletters at these times.

Start Developing An Email Newsletter  
Starting an email newsletter is easy. Maintaining and developing it into a substantial benefit for your audience (your customers) is much more difficult. 

Formatting Your  Email Newsletter   
So, you’re email newsletter is ready to go. You have all the insightful content and clever promotions your reader could ever hope for, now all you have to do is deliver it to them.

Email & Integration With Other Media  
E-mail is only as powerful as its integration with other media. Most e-mail programs are run as isolated marketing initiatives.

Email In Customer Service  
E-mail enables companies to interact with their customers in ways never possible only a few years ago. Here are a couple of quick and easy uses that exceed customer expectations, boost loyalty, and give your organization a high tech image. 

Email Is A Great Direct Marketing Tool  
E-mail is fast, inexpensive, manageable, easy-to-use, and uniquely personal.  It is already established as an important communication tool, often surpassing the telephone for many forms of business and personal interaction.

Using Email Lists For Direct Marketing  
Direct e-mail marketing fulfills the same goals and uses the same methods as postal direct marketing. The key differences are in speed, cost, and how the audience expects to be treated.