Getting People to Read Your
Email Newsletters
by Andy Sernovitz
Send your newsletters midweek and midday. There are times when newsletters
always get deleted in bulk. Don't send your newsletters at these
times. Anything that arrives on a Friday is toast. People are trying
to get out of the office and enjoy their weekend - with an empty inbox. Everything
unimportant gets wiped. Mondays are just as bad. Send your message
Tuesday, Wednesday or Thursday. The same rules go for the time of
day. Don't send your message after 3 p.m. It will get lost in the
end-of-day rush of mail or sit until the next morning's delete session. But,
there is plenty of time to read during or just after lunch.
(Taken from DM News ).