Incomplete
Addresses
by Mark Yanonne
Between
8 and 10 percent of all of the mailing addresses in the millions of
databases are un-encodable. Here are a few solutions to avoid incomplete
addresses. When seeking someone's address over the phone, always ask for a
complete mailing address, otherwise, you're more likely to receive an un-encodable
"35th and Madison," as a reply.
When receiving a
street address over the phone, increase the chances of getting a valid
address by prompting for directionals (N, S, E, W, NE, NW, SE, SW)
suffixes (AVE, RD, BLVD, LN, DR, etc.), and suite numbers (STE, APT, LOT,
UNIT, etc.). Always verify the spelling of the street names and city
names. High employee turnover
and non-inquiring minds increase the chances of vital address components
being omitted. Watch for incomplete and invalid addresses.
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