A Tip For Small Businesses
by Jeffrey Dobkin
Send press releases every month. I don't
care to whom, or where. Unless, of course, you have all the business
you can stand - and I mean you're running three shifts. If you can
use more business, press releases are no longer a luxury or sent on a whim.
In these days of tight marketing, schedule them as any other
marketing function gets scheduled. Put them on the
calendar for mailings on a regular basis, like every month.
(Taken From Uncommon Marketing
Techniques)