Use Testimonials More
by Dean Rieck.

Use Indirect Testimonials
List businesses that use your product or services. Or you can list the states or countries in which you do business, the industries you serve, and the percentage of Fortune 500 companies you work with.

Show customers using your product 
This is usually better than a "still life" of your gadget sitting idle in a photo studio. An action photo can simultaneously show the product, the kind of people who use it, and its benefits.

Relay case histories from best customers
Studies show tangible case histories can be more effective than impressive statistics. Show how someone solved a problem or derived a big benefit due to your product or service.

Mention how long you've been in existence
This is subtle indication of popularity, and is relative to your particular industry. If you’re a software company that has been in business for 10 years- it makes you an old timer. If you're a bank, 10 years makes you an infant.

Tout the number of products sold
It always helps to keep good records. Be sure you have data to support your claims.

Show the number of clients you serve
McDonald's built an empire by displaying a running count of the number served on its signs.

Warn about limited supply due to demand
This exhibits popularity plus scarcity, another powerful human motivator. However, be careful. If you cry wolf, people will eventually stop believing you.

Cite the speed of  sales due to demand.
This combines popularity with urgency. If you're the fastest selling, say it. If you're not, maybe you're the most consistent.

Cite the length your product has been #1
This says quality and consistency. It often can be more effective than just saying how long you have been around.

Cite information on your market leadership.
Being first or tops in your market is unbeatable, as long as you make it relevant.

Show seasonal demand of your product 
Not only does this show public acceptance, it overcomes inertia and encourages early orders. A good example is the rush to buy the latest fad toy during the holidays.

Show important people using your product 
This invokes the "halo" effect, connecting the good feeling people have for the celebrity to your wares.

Display a seal of approval
Approval from an industry group puts an official stamp on public approval.

Cite favorable reviews 
Third-party information is always powerful.

Cite mentions from the media
Newsworthy products and services are trustworthy. If you get a favorable mention you can quote it.

(Taken from DM News)

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