E-Commerce
Transactions
by Geoffrey Baird
You've
gone through the introduction, the offer, and the call to action. Now that
you've led your Internet surfer from browser to potential customer you
don't want to lose them at the point of sale. This is the most important
part of your site, after all if they don't buy you've wasted all that
effort in setting up your product, and more importantly you don't make any
money. The key points to remember are to make it easy to use, and to make
it intuitive. Pre-fill user fields with their information so they have
fewer keystrokes to type. The best e-commerce sites disguise the work that
is actually taking place. Make the sale an enjoyable, positive experience.
Help them remember what they bought and when. The more the user sees your
site as a benefit to them, the more they will use it.
(Taken
from DM News "Why E-Commerce Sites Fail)