Whitepapers
NEW!
Intelligent Mail® Barcode Fact Sheet
Intelligent Mail promises end-to-end visibility into the mailstream
and mail quality feedback in real time. Learn the latest news about
Intelligent Mail and how it will affect your operations.
NEW!
Where Did My Customers Go? The Problem of Undeliverable-As-Addressed Mail
Bad addresses not only cost a company thousands of dollars – it also
damages customer relationships. This white paper examines the true
cost of UAA mail and offers advice on how to reduce UAA mail with
the use of proper address management practices.
Scalable Data Quality: A Seven Step Plan for Any Organization
This white paper describes the seven steps you need to develop a plan for data quality–
one that scales to your growing business needs.
The Real Cost of Bad Data: The 1-10-100
This white paper describes the long-term cost of bad data from point-of-entry to
billing and how to fix it.
Win Back Lost Customers with Email Append
This white paper describes how to use email append to add verified
customer email addresses to your database. Armed with these email
addresses you can implement cost-effective “win back” initiatives to
reactivate lost customers for greater profitability.
Articles
NEW!
5 Address Management Rules to Improve Your Bottom Line Today
By Greg Brown, Marketing Director at Melissa Data
What’s the Best Way to Respond to the Recent Postage Rate Hikes?
By Chris Rowe,
Vice President of Data Enhancement Services,
Melissa Data
Rate Shopping For
Lowest Carrier Fees
By Teri Dimond, marketing specialist, Melissa Data
A
Cure For The Business Data Blues.
By Ray Melissa, president, Melissa Data.
LIST HYGIENE: The ‘address police’ are on the prowl.
By Ray Melissa, president, Melissa Data.
The Rewards of Saturation Mailing
By John Hull, VP, technical services, Melissa Data.
Article Library
Our Article Library contains links to hundreds of articles on traditional and internet marketing, data quality issues, industry news and success stories.
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