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A Data Quality Primer:
Using Data Quality Tools and Techniques to Improve Business Value
By David Loshin

Melissa Data is proud to announce a new eBook that explores the challenge of determining when data values are or are not valid and correct, how data values can be made correct, and how data cleansing services can be integrated into the environment.

Highlights include:

   • Postal Standards and Address Quality
   • Techniques for Address Standardization
   • Increasing Data Utility from Data Enhancement
   • Deriving Customer Intelligence through Matching and Linkage

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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.