Why Contact Data Quality is Important
Organizations rely on quality contact data for a variety of reasons – it helps power CRM initiatives and builds customer loyalty, ensures invoices get paid, and helps improve the accuracy of critical business decisions. That’s why companies should invest in a data quality regime to cleanse, detect duplicates, and update contact data regularly to achieve optimal efficiency and ROI.
What Causes Poor Data Quality?
According to The Data Warehousing Institute (TDWI), 26 percent of data quality problems are caused by data entry errors by customers, which includes typos, misspellings, etc.
Another root cause of data quality issues is time decay. Contact data quality is always in flux. Individuals die, marry, and divorce. People and companies move – more than 40 million Americans (1 in 6) move annually according to the USPS. As a result, data that was once good, quickly grows stale, with the quality of stored U.S. addresses declining 17 percent each year, reports the USPS.
The Benefits of Good Quality Data
Contact data quality problems cost U.S. businesses billions each year in printing, postage and labor. A good data quality solution that includes address, name, email and phone verification will help your organization:
• Improve and maintain business critical communications
• Meet regulatory compliance
• Increase the effectiveness of marketing campaigns
• Increase sales while reducing costs
With the proper tools and the right partner – a solution is within easy reach. Melissa Data delivers powerful, yet affordable point-of-entry and batch global contact data verification solutions for any size organization.
Global Address Verification
Address formats are different in every country. For example, ZIP codes in the U.S. are a number, in the United Kingdom, Canada, and others – they’re alphanumeric. Accurate address information will help increase response rates, lower shipping costs, and increase the effectiveness of direct marketing initiatives. Whether canton, country, state, province or prefecture, Melissa Data has the expertise and technology to correct, verify and standardize all of your addresses with its powerful Address Verification solutions.
Global Name Verification
Create personalized messages and identify the gender makeup of your database with Melissa Data’s Name Verification solutions. Available as a multiplatform API or Web service, Name Object will parse full names and multiple names into five components: Prefix, First, Middle or Initial, Last, and Suffix. Name Object recognizes more than 140,000 first names so you can correct misspelled name like “Jonh” to “John” or apply a gender code to each record in your database.
Global Phone Verification
Reach customers quickly, reduce data entry errors, and enhance telemarketing efficiency by verifying U.S., Canadian and international phone numbers. Melissa Data’s Phone Verification solutions can even identify the type of phone number, cell, landline or VOIP; residence or business.
Global Email Verification
Validate and parse email addresses, correct common typographical errors, and standardize email addresses as they are entered with Melissa Data’s Email Verification solutions. These solutions eliminate the need for a “confirm email” field which can decrease Web form conversion rates. The solution also corrects general formatting and syntax errors (for instance, change “!” to “@”); validates and corrects top level domain names (TLD); and verifies domain name against a database of known good and bad addresses.